Season 2, Episode 12: The Audacious Brand


How audacious of you! Wow, you had the audacity to do that? The term 'audacious' often has a negative connotation to it - until you become an entrepreneur. Suddenly, the word 'audacious' becomes impressive. In business you sometimes have to go out on a limb and build from the ground up.

In this episode we speak with Mohamad Fakih, Founder and President of Paramount Fine Foods.

Episode Transcript