Episode 5: The Real Brand - Will your real brand please stand up


We all wear a lot of hats but, how do you make sure all those hats cover a central story? Joining me on the other side of the mic, I welcome the fearless Producer of the Naked Brand, Devon MD Jones.

Devon and I have been friends for over 15 years and I’ve seen her wear many hats. From Executive Assistant and Spoken word poet, to a competitor on Canada’s Smartest Person, and now as a Stretch Therapist, Personal Trainer and Administrative Consultant she has navigated many different roles and many industries. But how do you make sure the right side of your brand comes out at the right time? We sit down to discuss how her brand has evolved and how she is able to stay true to her brand no matter what ‘hat’ she is wearing.

Episode Transcript