Episode 15: Who Really Owns Brands?

Summary

There’s not as much legacy and loyalty in the media anymore with the rise of social media, celebrity & pop culture. With a 24-hour news cycle and media personalities jumping from station to station, you're always looking for the next big thing.

Today on The Naked Brand we are excited to welcome Dave Woodard, an award-winning journalist who has spent over 20 years in the broadcasting industry, to look into Who Owns Brands from a media perspective. Brands are usually owned by someone that you don’t usually see. We tackle who really owns the brands? Who makes the decisions? What role does the public play in shaping that brand? And what happens when brands behave badly?

Dave Woodard is an award-winning journalist who has spent over 20 years in the broadcasting industry. Senior reporter at Global News Radio in Toronto - Dave has covered some of the biggest stories over the last 2 decades and won a Regional RTDNA award as part of team coverage of the Long-Term Care sector during the first wave of the Pandemic. At home, Dave is married with two children and runs trails like his life depends on it.

Episode Transcript

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