Episode 11: The Privilege Brand


Privilege is a much-discussed and very nuanced term, especially these days. But what does it mean for the way brands truly understand and address the issues of privilege within their organizations?  For brands who are trying to ensure their own story as one that embraces diversity, equity and inclusion, what's the playbook they need to follow to ensure they stay true to it? We explore the unpacking of privilege as:

What have you been given?

What did you begin with?

At whose expense?

Jael Richardson is the author of The Stone Thrower: A Daughter’s Lesson, a Father’s Life, a memoir based on her relationship with her father, CFL quarterback Chuck Ealey. The Stone Thrower was adapted into a children’s book in 2016 and was shortlisted for a Canadian picture book award. Richardson is a book columnist and guest host on CBC’s q. She holds an MFA in Creative Writing from the University of Guelph and lives in Brampton, Ontario where she founded and serves as the Executive Director for the Festival of Literary Diversity (FOLD). Her debut novel, Gutter Child is a dystopian story of courage and resilience released in January 2021 with HarperCollins Canada.

Episode Transcript