How audacious of you! Wow, you had the audacity to do that? The term 'audacious' often has a negative connotation to it - until you become an entrepreneur. Suddenly, the word 'audacious' becomes impressive. In business you sometimes have to go out on a limb and build from the ground up.
Influence and branding - it's no secret that influencers are a huge part of brand culture. But what happens when the influencer becomes the brand? What is enough to give you influence and real credibility? Is it being really good at what you do or is it likeability? In this episode we speak with Sarah Mariano, Creator of Performance Stretch Therapy. Sarah has used social media, Instagram & Pinterest in particular, to build her business and influence in the stretch therapy community.
The Brand of Religion - yes, it's a global brand! Belief and values are a huge part of branding - as they are with religion. But what is the brand of religion exactly? And how do we help people keep the faith? The Naked Brand welcomes Rev. Jeff Rock of Metropolitan Community Church of Toronto. MCC Toronto is a vibrant, welcoming and progressive church rooted in Christian tradition.
There's no doubt that mental health is more important than ever. But is the right perception of mental health getting out there? Do we need to have a bigger conversation about how it's portrayed in the media and in what we watch and read? And what does mental health have to do with branding?
And we're back! Excited to kick off season 2 of The Naked Brand with the Brand of Geek. What is the brand of geek - and does it come with an all access pass? Or is it an exclusive club with a secret handshake? The Naked Brand welcomes Andy Burns, founder and publisher of the pop culture website Biff Bam Pop! Andy is also the author of books on Twin Peaks and Stephen King's The Stand.
For years brands have been trying to increase their focus on sustainability. How are they doing? What should they be thinking about and what are some opportunities for brands of all sizes to embed sustainability not just in their business practices but into the way they build their brand?
There’s not as much legacy and loyalty in the media anymore with the rise of social media, celebrity & pop culture. With a 24-hour news cycle and media personalities jumping from station to station, you're always looking for the next big thing.
Play has proven to be a powerful force in developing young minds and hearts. So why not with brands too? Can brands learn from play based learning techniques used by educators to help drive innovation, further diversity and inclusion and promote the general wellbeing of team members and customers? Should brands play more?
On The Naked Brand we are always talking about Brands in some shape or form. As the pandemic thunders on the subject of brands are starting to become more mainstream. Why Brands are important? Why People are Brands? How Brands help bring people together through creating culture. And a topic that I’m planning to have multiple episodes on... Why Branding is important now more than ever!
Privilege is a much-discussed and very nuanced term, especially these days. But what does it mean for the way brands truly understand and address the issues of privilege within their organizations? For brands who are trying to ensure their own story as one that embraces diversity, equity and inclusion, what's the playbook they need to follow to ensure they stay true to it?
Food plays a big role in all our lives and our culture! As our food expectations evolve from basic fuel to food as an experience, the relationship between people and food has become more complicated. Emotion and guilt have become intertwined with what and how we choose to consume food, which has forced our chefs/cooks to have to adjust how they brand and deliver food.
Mom’s usually hold a special place in our hearts. The presence or absence has a major effect on who we turn out to be. As the standard of living increases worldwide, and the need for 2 income homes continues to rise, we ask how has the role and perception of the mom brand changed? And how does the marketing to moms need to change?
Since the pandemic nobody has become a stranger to virtual. From Virtual calls to Virtual Dance Battles! As we emerge from the pandemic we ask, is virtual going to play a different role or is it just a passing phase?