National On-Air Branding Expert - Global News Radio
Brands are personal, the way we chat about them should be too.
I believe most issues in business and in life come back to this thing called brand. Brands teach us about who we are and how to create meaning with those who matter most.
Latest Episodes
Episode 1: The Leadership Brand
Guest: Josh Siegal, VP, Organizational Effectiveness, WaveHQ
There’s been a lot said lately about the need for great leadership, but what is a leadership brand and what does it have to do with being a great leader?
Episode 2: The Virtual Brand
Guest: Camille, Solutions Consultant
Since the pandemic nobody has become a stranger to virtual. From Virtual calls to Virtual Dance Battles! As we emerge from the pandemic we ask, is virtual going to play a different role or is it just a passing phase?
Episode 3: The Power of Brand Storytelling
Guest Ricardo Mcrae: Financial Expert, Entrepreneur, Speaker, and Artist
When we really talk about brand, we have to talk about the story. The story can do so many things, not just for a brand, but for the organization, from recruiting all the way to PR
Episode 4: The Drill vs. The Hole: Real Estate Edition
Guest: Jamie Harnish, Real Estate Agent
The Drill vs. the Hole is one of the best brand theories you may have used, but you’ve probably never heard of.
Episode 5: The Real Brand - Will your real brand please stand up
Guest: Devon MD Jones, Executive Assistant, Spoken Word Poet, Stretch Therapist, Personal Trainer, Podcast Producer, and Administrative Consultant
We all wear a lot of hats but, how do you make sure all those hats cover a central story? Joining me on the other side of the mic, I welcome the fearless Producer of the Naked Brand, Devon MD Jones.
Episode 6: The A.I. Powered Human Brand
Guest: Sheldon Fernandez, CEO, Darwin AI
In this episode we take Artificial Intelligence and we apply it to…… I’m sure you guessed it, Brands!
Episode 7: The Entrepreneurship Brand
Guest: Joe Canavan, CEO, NEXT Canada
If we look at entrepreneurship as a brand, what’s the pulse and the personality of that brand? What is the brand of entrepreneurship when you’re creating something out of essentially nothing!
Episode 8: Branding Change
Guest: M. Daniel Roukema, CEO, MDR Public Affairs
In this episode of The Naked Brand we explore the role of brands during movements of change. How do we stay relevant while also staying true?
Episode 9: The Mom Brand
Guest: Antonia Fifi, Scholar, Entrepreneur, Influencer
Mom’s usually hold a special place in our hearts. The presence or absence has a major effect on who we turn out to be. As the standard of living increases worldwide, and the need for 2 income homes continues to rise, we ask how has the role and perception of the mom brand changed? And how does the marketing to moms need to change?
Episode 10: The Culinary Brand
Guest: James Smith, Manager of Programs and Development- The Grove, at Western Fair Association
Food plays a big role in all our lives and our culture! As our food expectations evolve from basic fuel to food as an experience, the relationship between people and food has become more complicated. Emotion and guilt have become intertwined with what and how we choose to consume food, which has forced our chefs/cooks to have to adjust how they brand and deliver food.
Episode 11: The Privilege Brand
Guest: Jael Richardson, Author, Speaker, & Activist
Privilege is a much-discussed and very nuanced term, especially these days. But what does it mean for the way brands truly understand and address the issues of privilege within their organizations? For brands who are trying to ensure their own story as one that embraces diversity, equity and inclusion, what's the playbook they need to follow to ensure they stay true to it?
Episode 12: Why Brands Matter: City Building Edition
Guest: Lanrick Bennett Jr., Managing Director, 8 80 Cities
On The Naked Brand we are always talking about Brands in some shape or form. As the pandemic thunders on the subject of brands are starting to become more mainstream. Why Brands are important? Why People are Brands? How Brands help bring people together through creating culture. And a topic that I’m planning to have multiple episodes on... Why Branding is important now more than ever!
Episode 13: The Drill vs. The Hole: A tale of two branders
Guest: Brent Closs, AVP, Marketing, CAA Club Group of companies
My late father would say “Everybody’s selling something!” And he’s right, we are always selling something. If that’s true then what are we buying?
Episode 14: The Brand of Play
Guest: Danielle Saint-Onge, Teacher, Upper Grand District School Board
Play has proven to be a powerful force in developing young minds and hearts. So why not with brands too? Can brands learn from play based learning techniques used by educators to help drive innovation, further diversity and inclusion and promote the general wellbeing of team members and customers? Should brands play more?
Episode 15: Who Really Owns Brands?
Guest: Dave Woodard, Senior Reporter, Global News Radio, Toronto
There’s not as much legacy and loyalty in the media anymore with the rise of social media, celebrity & pop culture. With a 24-hour news cycle and media personalities jumping from station to station, you're always looking for the next big thing.
Episode 16: The Sustainable Brand
Guest: Megan Takeda-Tully, Founder & CEO, Suppli
For years brands have been trying to increase their focus on sustainability. How are they doing? What should they be thinking about and what are some opportunities for brands of all sizes to embed sustainability not just in their business practices but into the way they build their brand?
Episode 17: The Family Brand
Guest: Frank Nelson and BJ Barone, Co-founders, Family is about love
It’s our season finale and what better way to bring all 17 episodes together than talking about family.
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